In order to get your brand-building materials into the hands of the neighborhoods you care about, you're going to have to do some (light) digging to find out what USPS routes cover them. In this tutorial, we'll use this tool to find them.
Get started by typing an address, city, or ZIP code around which you want to search. You will be limited in what routes you are able to view based on what you type, so we recommend that you type a ZIP code or city. You can also type up to 5 ZIP codes separated by commas and it will show you all of those areas at once. Handy!
If you begin to hover over the gray-marked live area, you will see discreet routes highlighted as you pass over them. As you do, the information below the search bar will populate, showing you how many residential and business addresses are in that route, average household size and income, and more.
You can also click the Show Table button in the upper left corner of the map to see every route in the area you have searched, plus route info. This can be useful if you are looking to impact separate areas based on those criteria rather than a specific geographic cluster.
Ultimately, you need route numbers. You can see a route number as you hover over a route, and you could write it down. But there is an easier way to get it, since it isn't displayed once your mouse moves off of the route. If you click a route, it will turn blue and persist on the map, almost like adding it to a cart. In fact, the right-hand column will keep a tally of how many routes you've selected plus the number of addresses and the cost to send an EDDM item to all of them.
Once you have all of your desired routes selected, you can click "Post Office™ Drop-Offs ›" to see a list of all of the routes you've chosen. Congrats! That's all you need.