The best way to build your network of residential real-estate customers is good referrals. The next best may be direct mail – specifically Every Door Direct Mail (EDDM). Together, they can grow your brand in the communities most important to your real-estate business.
prefer direct mail
over digital ads*
bring in their mail
Source: *Pitney Bowes, **Data & Marketing Association (DMA)
Direct mail is no silver bullet. But many homeowners are overwhelmed by digital tactics from real-estate professionals, and take pleasure in deleting any unfamiliar emails from their inbox. As such, it becomes very difficult and expensive to email local your communities and grow your brand awareness that way.
Research shows response rates are
Start to build relationships. Sending a postcard helps people know you’re local. And in choosing a real-estate agent, local knowledge matters. Plus, you can use this inexpensive platform to
With consistency and the right experiences, you can grow a rewarding brand. This can result in more opportunities with ideal clients, each with a higher perceived value based on your greater recognition and credibility.
"I truly believe that you need to invest in at least 6–8 mailings a year, preferably 10–12. They don't all have to be high-end brochures. So if your budget only allows for postcards, and one or two routes, stick to that — but be consistent."
—Realtor Judith Weiniger
It’s easy . Send postcards (flyers, brochures) to every mailbox on any USPS route. Each route can include from 300 – 1,000 residences. It’s one of the easiest ways to promote your real-estate business to your local neighborhoods.
Simply select the neighborhoods you want to target. We’ll show you how . Once your postcard is printed, a letter carrier takes it to every home while delivering that day’s mail.
More affordable. Every Door Direct Mail is one of the most affordable ways to connect with people because it canvases an entire USPS route. It’s delivered in bulk ($0.19 / house), rather than more expensive First-Class mail. And you don’t pay for mail-merge processes and labels.
If you want people to recognize your brand , it won’t happen overnight. Consistency in delivering impressions increases the likelihood someone will buy your services. Target the same mail route multiple times, rather than targeting multiple routes only once or twice.
Make a strong impression with beautiful postcards that feel like quality
Guaranteed to be easy so you can focus less on technical production questions and more on customers.
Measure your results. Testing the effectiveness of your postcard message and impact can be straightforward. Just add a unique phone number (an 800 number, for example) or a campaign-specific email address to your postcard. Then you’ll see exactly how many responses you get via that channel.
I can’t tell you how thrilled I am with the magnificent job you did!
The quality and the quick service you provide is the best I have
seen. If this marketing material doesn’t make me look great,
Say hello to your neighborhood and start building recognitionGet Started
Start a drip campaign and send the same messaging to an area multiple timesGet Started
Make inroads in a larger area or send repeat messaging to become top-of-mindGet Started
*Other configurations of mailings & routes are available. If you have questions, please get in touch below or ask your designer after starting your project